Recap of Fall Dinner and Program - Nov. 13, 2018

Expert Tips on Building and Maintaining Your OnLine Reputation

We're sorry if you couldn't make it to our terrific 11/13/2018 Fall Dinner Meeting and Program which was chock full of excellent tips and advice. Here are some highlights from each presenter.

Yelp - Damien Smith

97% of consumers read on line reviews and 53% expect a response

• Claim Your Business - it's free and you're in charge of the content
• Upload Photos - you'll get 12x more leads
• Personalize the page with information about the owner, employees, special features of your business, seasonal items, photos, etc.
• Respond to Reviews - thank people, ignore rants, respond to police criticism, do not hesitate to apologize

HubSpot - Jonathan Greenburg

• Build out your online profile to gain visibility
• After initial interaction at car wash, extend your reach with inbound (permission based contact) rather than outbound (interruptions that were not requested)
• 4 Steps to Inbound Marketing
  1. Attract (Market yourself ex. building your Yelp brand, educate, create content)
  2. Convert (provide a call to action to which they need to respond)
  3. Close (make it easy to buy, deliver value)
  4. Delight (Personalize, deliver the unexpected, offer special programs)

Kure Creative - Chris Baker

• Provide high quality content beyond posting a page
• Use good quality photos with captions
• Personalize by reporting  unique customer experiences
• Personalize by featuring Employee spotlights are very popular since they personalize
• Engage your followers by creating a need for them to respond and interact, which creates relationships
• Reward those who respond more often
• Use video to impress and answer questions

ETC.

• Maximize your visibility by using SEO (search engine optimization). Index your site to appropriate categories by search terms.
• If you don't have time to do any of this, and your staff is maxed, consider employing an intern.
• Use your logo as the building block of your brand.