On Feb. 3rd, NECA members and their friends gathered for some lively networking and an informative program on marketing strategies. Our special guest speaker and moderator, Dr. Teresa McCarthy Professor of Marketing and Supply Chain at Bryant University, opened the program with an overview of the state of the industry, branding and marketing. Members can review the Dr. Teresa McCarthy's Feb. 3rd Power Point presentation on the state of the industry, branding and marketing. CLICK and enter your user name (email of the member company's key contact person) and password.
Then, our panel of car washers shared the strategies used in their own businesses. Our panel included Joel Shapiro of LJ's Car Wash in Norton; Dom Previte III of Smerville Car Wash and Detail, and WashSource; Paul Vercollone of Briteway Car Wash with locations in Marshfield, Norwell, Plymouth, FItchburg and Randolph, MA, and Manchester NH; and Nir Drory of Prestige Car Wash with locations in Brockton Taunton, Canton and Stoughton. A spirited give and take with the audience followed. Here's a sampling of branding and business building techniques that were shared :
Soon: Photos of the event.