When conducting our market research study (available at no cost to NECA members), quality customer service was indicated as a major factor in choosing a car wash. Study participants indicated strong loyalty to businesses where quality is addressed and where they receive consistently excellent service and car cleanliness. In fact, we learned that customers who do use professional washes care more about quality and service and less about price.
What should NECA do with this information?
Bring in a quality expert from The Ritz-Carlton Leadership Center!
NECA’s January 5th, 2010 Winter Dinner Meeting will feature, “Radar On – Antenna Up … Fulfilling Customers’ Unexpressed Wishes”, a Ritz-Carlton program that will have you on the edge of your seat and wanting more. Mike Gardner, Jr., of Super Shine Auto Wash Centers reported, “Without question the best educational seminar at the [09 ICA] show.”
Designed for those who are ready to take their customer service experience to the next level, this program focuses on important, and often subtle nuances, of delivering excellent customer service in a consistent manner. The program is guaranteed to inform and inspire employees at all levels of your organization.
$ SPECIAL To make it possible to bring your whole team, NECA is offering two for one registration (two-fers) for all who are current members (renewed or new) by January 4th, 2010. We are investing in the future of our members.
It has been often said that our members are the best in the business. In this rapidly changing world, we have to be the best to compete. NECA is committed to helping our members compete and succeed.