Winter 08 meeting draws large crowd who want to know Where Have All the Customers Gone?

"Where Have All the Customers Gone?"
- A presentation of the results of the NECA marketing research study

NECA Winter 08 meeting drew a record registration (104) representing 60 different companies. The program for the evening, presented by Ken Marcks and Mike Gardner Jr. (in place of his father), outlined the results of the professional marketing study conducted by Next Level International for NECA. Next Level's owner, Lisa Hebert participated in the presentation.

After a concise summary of the research results, Mike and Ken shared the results of surveys they conducted at their own washes and encouraged all to conduct similar surveys at their facilities. The resulting discussion produced insights into the challenges facing members and how they might be addressed.

The attached slides offer a summary of the presentation. NECA members can request that an emailed copy of the full results of the Study results.
 

Current NECA members can request an emailed copy of the full results of the Study: 781/245-7400 or neca.org@verizon.net