• To advance and safeguard the business interests of the vehicle washing industry in general, and our members in particular.
  
  
• To foster and promote more cordial relationships between ourselves, our employees, regulatory agencies and the motoring public.
  
  
• To supplement the International Carwash Associations initiatives to enhance the position of the vehicle washing industry on the local level as well as the national level.

NECA Strategic Directions

In May 2007, the NECA Board conducted a facilitated strategic planning session to assess its progress since their first strategic planning retreat in November 2005. We evaluated the validity of the four guiding principles identified as our “strategic directions” as well as our strategic priorities and the effectiveness of our efforts the past two years. We not only confirmed that the strategic directions continue to be very valid but that we have made some significant progress.

The strategic directions identify those major areas of emphasis for NECA in the coming years, and help us to focus on critical priorities at this point in time. The overarching goal of the strategic plan is to realign NECA to bring maximum value to the membership. We continue in our work to fulfill our commitment to our members in line with the following strategic directions:

Direction 1
NECA will develop systems for continuous assessment of the needs and wants of members and prospective members and will be more customer oriented and user friendly.

Direction 2
NECA will provide high quality benefits that produce optimal outcomes for members.

Direction 3
NECA will position itself as a resource for the carwash industry and a source of information for policy makers and the public.

Direction 4
NECA will build and strengthen its membership.